"Faux ads feature major brands"
Is the heading from an article on Variety Online. The article discusses True Blood's use of major Brands in their True Blood Season 2 add campaign.
The article talks about the innovative and lucrative way HBO's True Blood pushed its season 2 launch. "Our goal was to ignite curiosity and inspire buzz about the show," says Zach Enterlin, VP of advertising and promotions for HBO. "Authenticity is really important and critical to credibility."
My favorite was on a bus stop in Manhattan which I photographed, was of a red and black mini cooper with the tagline "Feel the wind in your fangs" which is also one of Variety Online's examples.
I certainly did not need any help returning for Alan Ball's hit show all I needed was Stephen Moyer/Bill Compton and Alexander Skarsgard /Eric Northman to be on screen.
If you were not hooked in the first season Variety quoted "The season-two bow on June 14 attracted 3.7 million viewers, up 51% from season one's finale. An encore gave it a combined 5.1 million."
In Marc Graser's own words" It's a push any marketing maven would die for."
The full article can be read at
Photo Credit: Andrea of Trueblood.net and HBO inc.
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