There are a lot of ways to promote a television show, and HBO seems to have spared no expense when it comes to their latest guilty pleasure, True Blood. Viral ads, clips, and posters designed to entice already hooked fans as well as curious new viewers abound. In an interesting marketing move, Warner Brothers Home Video has paired with Australian fashion house, Saint Augustine Academy, and designer, Alvin Manalo, to cross promote the release of Season 2 on DVD and Blu-Ray in a vampire-inspired fashion show during Australian Fashion Week. The designer debuted a collection containing pieces for both men and women in black, white, and - of course - red. Pieces included goth-inspired, yet flowing dresses, one-piece rompers, structured shirts, and metal accents. Models wore heavy boots and unruly hair. The makeup was a severa pale base with red or black lips, chrome fangs, and metal-embellished eyebrows. Mac Pro makeup artist, Karen Hopwood, summed up the seemingly odd collaboration best when she said, "music and film are really influencing fashion".Mumbrella writer, Emma Tom, noted that the current return of the popularity of the vampire genre has renewed an interest in goth style and that designers such as Yves Saint Laurent, Jean Paul Gaultier, and Christian Dior have previously presented collections in the same spirit. Although vampire fashion may not be for everyone, the fact that True Blood-inspired a couture collection is reason enough to celebrate your favorite vampire's style (whether Jessica's envelope-pushing, teenager-rebelling outfits, Pam's tailored suits, or Bill's clean cut togs). True Blood vampires are not the exotic or extreme variety presented by Manalo, nevertheless, their unique fashion sensibilities are worth a second look at Season 2, which will be released on May 25. (Sources: Mumbrella.com, TheAustralian.com) (Photo Credit: HBO)
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