Friday, June 25, 2010

Evan Rachel Wood the new Face of Gucci Fragrance

Evan Rachel Wood, who plays True Blood's Queen of Louisiana Sophie-Anne LeClerq, was chosen by Gucci creative director, Frida Giannini as the face of their upcoming fragrance.

During a short interview with WWD, Giannini says that:

I chose Evan Rachel Wood as she has a very strong character. She's young, but rising and [an] influential figure. I didn't want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.

Details of the new fragrance have yet to be announced, but Giannini calls Evan "animated," "vivacious," and "sexy," which may lead to a fun, flirtatious, and fresh fragrance.

SOURCE: Sleek Style

(Photo credit: fanpix.net)



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